reva
Case Study
Role
Project Lead
Figma
Adobe Illustrator
Adobe Photoshop
Tools
Date
Spring 2025
Overview
Reva is a swapping platform that connects college students to exchange clothing, home decor, and school supplies on campus. The goal is to reduce fast fashion waste and financial stress by promoting a student-centered circular economy.
Problem
Many college students face pressure to keep up with trends while managing tight budgets. Fast fashion offers a tempting fix, but often at the cost of sustainability. Existing resale platforms can be expensive, impersonal, or hard to use on campus.
Process
Reva was created using a human-centered design process: user interviews, affinity mapping, personas, journey mapping, and iterative prototyping. The design aimed to make swapping simple, social, and sustainable.
Affinity Map
Primary User Persona
“[When thrifting] there's a thrill of potentially finding something that you weren't expecting.”
Interviewee
Primary User Journey Map
Branding
Mid-Fi Wireframes
Solution
Compass Project provides a touch-screen interface with clear categories, bold icons, large buttons, and a live search feature. Built using Framer and Common Ninja, it is easily updatable and ensures ongoing access for users.
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Reva Design Team: Francisca Gamboa, Savani Kulkarni, Rachel Prado, Claire Tewalt, Olivia Ward