The Snow Caps typeface reimagines the Sundance Film Festival’s visual language for its move to Boulder, Colorado. The festival’s influence is seen in the typeface’s rounded edges, which nod to snow-capped mountains, and in its bold weights, which convey artistic confidence. The result is a type system that amplifies filmmakers' voices, strengthens the festival’s character, connects the brand to its new location and engaged community, and stays true to Redord’s mission of amplifying diverse voices.